Youtube has upgraded their Youtube Creator Playbook or guide book. This is their third revamp of their guidebook since the few short months beforehand, when they had released their “updated” playbook in February of 2012. However, as you well know, things change quickly on the internet. With all the new Youtube interface changes, internal analytics panel changes and general interaction changes that have occurred since February 2012, they definitely needed to upgrade their guidebook to be a one stop kickstart resource for creating great video content on Youtube.
They now have a dedicated link for the Youtube Creator playbook, and they provide a supporting blog that is geared mostly for Youtube partners, but it’s still a good idea to check it out on occasion to keep informed of all of Youtube’s ongoing changes. The site is an easier read than before and at the end of every unit they provide a downloadable checklist so you can use this information to use as a set of guidelines to follow when creating your videos and to boost the effectiveness of your video content.
One of the key factors that has changed (and is reflected in the Video Manager Analytics area of your Youtube account) is that Youtube now tracks the number of minutes that your viewers are engaged with your video content. They are not solely counting video hits any longer. Youtube provides an actual count of the time or how many minutes your viewers are watching your content and provides a top ten list of your most popular videos for the content creator to evaluate in your analytics statistics.
I have a previous post with the old playbook that was filled with a lot of the how-to’s in video creation. But that playbook was on a Slideshare type of presentation format, and I wanted to upgrade the blog with this newer information. By the way, they do provide a link in order to download the 114 page guidebook as a pdf file, if you prefer.
As we get nearer to the end of the year, and often many companies prepare by rolling new bells and whistles, Youtube has rolled out a major overhaul on their design interface. While it does look a lot sleeker and adds a host of options it will be interesting to see if this overhaul will actually enhance viewer experience. It’s an interesting risk since Youtube has pulled away from it’s simple and clean interface. The following video has a quick overview of the customization options that are now available.
This is Youtube’s new front page interface, of course with some of my own interface options, so the view may look different from your own.
Design wise the interface looks great but if you are already struggling to keep up with all the options available to you in developing your Youtube channel, Youtube has just upped the ante. In fact there are mixed opinions on these new changes, and videos with access to script changes to revert back to the old interface are becoming readily available. Even the video posted above has several thousand dislikes.
In my opinion, perhaps Youtube wasn’t forthcoming on how drastic the changes would be and have irritated their loyal users to say the least. I will be tweaking and updating my own channel in the following weeks and checking under the hood, so to speak, on design changes.
A Video Editor makes his (or her) living by using digital video equipment and software to edit the post production work of film or video production, usually referred to as post-production work, (the work that is completed after all video or film has been shot, narration completed and sound tracks accumulated).
Video editing work has mainly been associated with the Film, Television and Broadcasting industries where most video editors are employed either as employees of post-production houses or work as freelance workers and their work or duties are more specialized to the task they perform for the Film and Broadcasting industry such as film, sound or music editors. Read the rest of this entry
With the amazing growth of Youtube and other video sharing sites, video has become widely accepted as a growing and viable way to effectively market your small business. But most small business marketers who are getting ready to create their marketing video, don’t know what are the various budget line items and tasks involved in producing their video. The following summary should give you a general idea of what to include in your budget for a small scale marketing video and whether the video is a one man production or a large scale Hollywood style production the video’s production tasks and budget can usually be divided into these three areas.
With the explosion of video sharing sites, such as Youtube and Vimeo, and the increase of the marketing potential of viral videos, there are a variety of video marketing ideas that are rapidly developing and becoming available even to the small business marketer. Keep in mind though , not all of these video technologies are applicable to every type of business. Some ideas are more suitable for business to business audiences and others are more suitable for business to consumer audiences. Your video content needs to be modified for your target audience.
Obviously, other factors to consider are the size of your own business and your marketing budget. But, don’t be discouraged if you don’t have the huge advertising budgets that corporations or Fortune 500 companies have at their disposal. With the advent of new video technologies, there are more and more affordable video products and services coming on the market to provide affordable video content creation in order to market your product or services to your customers. The following ideas discuss developing video content for small businesses that sell products to consumers and to some extent can be modified to work for some services.