Blog Archives

5 Free or Open Source Screencasting Applications to Create Your Next Video

Sony HD Video Camera

Screencasting and live video streaming may be the next big thing in marketing for your small business, but it is hardly worth diving into if your budget is already squeezed tight and you can’t make room for expensive software and video tools.

However, not to worry there are a few robust and free applications out there, that you can at least begin to use in order to get familiar with the technology and get “your feet wet” with video marketing without a financial outlay.  You will have to invest some time to get familiar with the products but that shouldn’t be too difficult as most of the website provide short video tutorials on how to get started.

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Twitter Pics: Using Twitter to Post Your Images

twitter bulb

Twitter has rolled out it’s new “post an image to Twitter” function and while it’s a great function for all it’s users, it’s especially useful for graphic designers.  Yes, I know there are already third party providers like Twitpic, Yfrog, Flickr, and others, but adding this function within the Twitter user interface just makes posting your pics and graphic design images that much easier.

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3 Methods on How to Improve Video Marketing Using Twitter and Popular Social Media Tools

Social Media IconsAs more and more small businesses adopt social media tools like Facebook, Linked In, and Twitter to market their businesses, these software companies are developing tools and expanding their services so that video content can be integrated and shared on their sites.  For example, Twitter, the micro-blogging giant, just made changes to their video viewing functions.

In the past, when you would send a tweet to your market or followers with a video link, a viewer would have to click the link and would then be ushered to a third party site in order to view the video.  Now Twitter has enabled the viewer to view the video within the twitter stream without leaving the Twitter client.  These changes have opened a new and dynamic way that small business marketers can use Twitter to market their businesses. Keep the following three tips in mind as this type of video marketing gains in popularity.

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7 Tips on How To Optimize Your Video Content for Your Small Business

filmstrip, cartoon

As a small business marketer, you probably have already been convinced that developing a variety of content for your website from blog posts to articles to tweets will help boost your traffic.   And the purpose of developing this content in order to post on your blog, share on your Facebook page or tweet on your Twitter account is to create valuable and informative content so that you can engage with your customers or potential clients as you draw traffic to your website.  And perhaps you have gone so far as to set up your Youtube account, but it is essentially gathering dust because you haven’t developed video content, thought through a video content strategy and considered all the possible and effective ways that video marketing can be used to boost your brand or product.

Video content is the crown jewel of online content because it uses sound, pictures and motion to immediately engage your audience and effectively sell your product or service.   With bandwidth delivery steadily improving  for households and video sharing sites like Youtube expanding their services, developing and sharing your video content will become easier and more effective if you stick with the following guidelines. Read the rest of this entry

Santa has Gone Mobile:Old Christmas Traditions With a Hi-Tech Digital Twist

 

Cartoon Santa Claus

Letter to Santa

Santa never had it so good or is his workshop suddenly inundated with digital requests from all over the world? Just how does he keep up?!   Well you know times have changed when people discuss the Secret Santa exchange you used to have at the workplace when they are forgoing the old lists and using  Twitter, according to this article “Play Secret Santa With Your Twitter Network”  that is what this Twitter app is encouraging.

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Design Your New Business Card With Social Media Icons

Business Card Design with Social Media Icons

With the use of Twitter, Linked In, Facebook  and other social media applications on the rise, small business owners are beginning to reconsider the traditional business card design and opting for designs that include their social media links.  Some techie oriented entrepreneurs are even foregoing hard copy cardstock business cards altogether in favor of virtual business cards.  Regardless of what you decide to choose it is advisable to include your social media links in your business card design especially if it is the way you market your business.

Even if you opt for the virtual card design, it still might be a good idea to have a basic hard copy version of your business card and consider including social media links in your business card or you can choose to have both.

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