With the explosion of video sharing sites, such as Youtube and Vimeo, and the increase of the marketing potential of viral videos, there are a variety of video marketing ideas that are rapidly developing and becoming available even to the small business marketer. Keep in mind though , not all of these video technologies are applicable to every type of business. Some ideas are more suitable for business to business audiences and others are more suitable for business to consumer audiences. Your video content needs to be modified for your target audience.
Obviously, other factors to consider are the size of your own business and your marketing budget. But, don’t be discouraged if you don’t have the huge advertising budgets that corporations or Fortune 500 companies have at their disposal. With the advent of new video technologies, there are more and more affordable video products and services coming on the market to provide affordable video content creation in order to market your product or services to your customers. The following ideas discuss developing video content for small businesses that sell products to consumers and to some extent can be modified to work for some services.