3 Video Marketing Ideas to Boost Product Sales and Increase Website Traffic

Panasonic professional video camera

With the explosion of video sharing sites, such as Youtube and Vimeo, and the increase of the marketing potential of viral videos, there are a variety of video marketing ideas that are rapidly developing and becoming available even to the small business marketer.  Keep in mind though ,  not all of these video technologies are applicable to every type of business. Some ideas are more suitable for business to business audiences and others are more suitable for business to consumer audiences.  Your video content needs to be modified for your target audience.

Obviously, other factors to consider are the size of your own business and your marketing budget.  But, don’t be discouraged if you don’t have the huge advertising budgets that  corporations or Fortune 500 companies have at their disposal. With the advent of new video technologies, there are more and more affordable video products and services coming on the market to provide affordable video content creation in order to market your product or services to your customers. The following ideas discuss developing video content for small businesses that sell products to consumers and to some extent can be modified to work for some services.

1) Product Demonstrations

Product demo videos usually are made to demonstrate how your product works ( the step-by-step instructions) and highlights the features that differentiate your product from that of your competitors. However, you should make sure that you weave in the benefits of your product on your video script. Software screen captures, such as those taken by Camtasia or Screenflow, or a high impact demo by a presenter are all excellent ways of showing how your product or service works. In business to consumer marketing, these would be targeted at buyers of larger ticket items who want additional, detailed information about your product.

A popular example of this type of video is Blendtec’s blender ad campaign on YouTube.

2) Product Presentations

Product (or service) presentation videos are usually beneficial early in the buying cycle. Product or service presentations focus on benefits of your product from your customer’s perspective. This type of video content should speak clearly to the specific reasons why your product solves a specific business or personal problem. They are used to help your customers and prospects. They help showcase the benefits of your products and services, provide your customer your unique selling proposition and help differentiate your product from those of your competitors.

3) Visual Stories

Quickly rising in popularity, visual stories employ illustrations, animations, Flash animations and motion graphics with a voice-over to explain complex products or services in a simple and compelling manner. These type of videos are developed to give additional information to customers who have already decided to purchase from you but need additional detail to finalize their decision. These types of interactive ads tend to be more expensive and are therefore appropriate for companies with larger marketing budgets. However, there are low cost simulated motion graphics that can be incorporated into this type of video content.

These are just a few ideas to help get you started with planning and development of your video content.

Related Post:

The 3 Areas of Your Small Business’ Video Production Budget

About richmediadp

I'm a freelance graphic designer working out of Orange County, CA - USA. I work with small and mid sized companies to develop creative solutions for their design problems from print collateral to online graphics.

Posted on December 20, 2010, in Video Marketing and tagged , , , , , , , . Bookmark the permalink. Leave a comment.

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