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What is Rich Media?

Multi-media

Not just a rhetorical design question anymore —rich media is another term for the word that most people are familiar with interactive “multi-media”.   And rich media development and techniques are rapidly being used and developed in order to deliver interactive banner ads and other media that enables the user to interact with the media provided whether it is a video, website or other form of advertising.  One stellar example is Youtube mentioned in Mashable’s article Youtube Launches Skippable Ads” which recently developed the option for end users to choose what advertising they want to watch!

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Boost Conversion Rates And Promote Your Website With Video Interactive Banner Ads

Sample Banner Ad

Banner Ads

Most small businesses are familiar with short corporate video ads but with the release of the iPad and Android phones there is a whole new breed of video advertising technologies that can be used to extend a company’s ad campaign on the web and mobile phones. And, the reason that these ads are a hot new format is that they deliver results beyond the traditional one percent return on investment and initial studies show that these types of ads improve conversion rates to eight percent (conservatively)! Examples of these companies that are on the ‘bleeding edge” of these types of video technologies or rich media ads are Veeple, Innovid IRolls or Mixpo.

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