Youtube Upgrades Their Youtube Creator Playbook
Youtube has upgraded their Youtube Creator Playbook or guide book. This is their third revamp of their guidebook since the few short months beforehand, when they had released their “updated” playbook in February of 2012. However, as you well know, things change quickly on the internet. With all the new Youtube interface changes, internal analytics panel changes and general interaction changes that have occurred since February 2012, they definitely needed to upgrade their guidebook to be a one stop kickstart resource for creating great video content on Youtube.
They now have a dedicated link for the Youtube Creator playbook, and they provide a supporting blog that is geared mostly for Youtube partners, but it’s still a good idea to check it out on occasion to keep informed of all of Youtube’s ongoing changes. The site is an easier read than before and at the end of every unit they provide a downloadable checklist so you can use this information to use as a set of guidelines to follow when creating your videos and to boost the effectiveness of your video content.
One of the key factors that has changed (and is reflected in the Video Manager Analytics area of your Youtube account) is that Youtube now tracks the number of minutes that your viewers are engaged with your video content. They are not solely counting video hits any longer. Youtube provides an actual count of the time or how many minutes your viewers are watching your content and provides a top ten list of your most popular videos for the content creator to evaluate in your analytics statistics.
I have a previous post with the old playbook that was filled with a lot of the how-to’s in video creation. But that playbook was on a Slideshare type of presentation format, and I wanted to upgrade the blog with this newer information. By the way, they do provide a link in order to download the 114 page guidebook as a pdf file, if you prefer.