Monthly Archives: November 2010

3 Reasons Video Should Be Included in Your Small Business Marketing Strategy

Man with Video - Youtube

Your Business Video

The buzz on the internet regarding Youtube and video marketing is taking the internet by storm…and for good reason!  Youtube has over 80 million visitors per month and on average Youtube viewers spend 164 minutes online everyday.  Several industry developments in recent years have contributed to these changes, for example, broadband high-speed internet is becoming readily available and more affordable for most households. The cost of consumer video equipment and video editing software is reaching affordable levels bringing down costs making  a very good quality video home studio that can be assembled for under $500 and comparable video editing software for your PC or MAC can be purchased for as low as $100.

There are several video sharing websites such as Vimeo, Dailymotion, Revver, Google Video, etc., that make hosting videos relatively low cost or in some cases free. In addition, many newly designed smartphones and iPhones are capable of creating short fairly good quality videos and many people are using their mobile phones to upload their videos to video sharing and social media websites.  No these are not professional quality videos; but many small business marketers begin with these tools and upgrade their video quality with their successes.  They don’t wait for the ideal time to jump onto the video marketing bandwagon.

In some cases, as incredible as it sounds, you don’t even need video equipment or software, as video creation business services such as Animoto will combine current pictures, images or mini video clips from your business and create compelling 30 second to 10 minute videos with sound and sophisticated transitions that you can than use to promote your business or service. If you are a solo professional, freelancer, independent contractor or small brick-and-mortar business you should consider including video marketing in your small business marketing mix.  With all the new tools coming online it makes more sense now more than ever!

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The Journey Begins…

The Long & Winding Road

The journey of a thousand miles begins with the first step…so goes an old Chinese proverb. So this is the first step as a blog writer, in what I hope will be an exciting journey for myself as well as my readers.

This is the place where I will be writing about graphic design, print media, web design, motion graphics and on occasion other interests related to the design field.  In addition, I will also write about some aspects of print marketing and online advertising, after all that is the business we are in. Since I do have a background in fine arts, there will also be a few resources for fellow artists and graphic designers included in this blog.

My desire is that you will get information that is relevant to your small or mid sized business and real tools that will help you be more productive. Yes, I run my business with the idea that as the old axiom goes, people like to buy products or services from people they know, like and trust. Here’s looking at a fruitful journey together!

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