Category Archives: Software & Tools

Photoshop CS5: Mastering the Pen Tool in Photoshop

This is the second installment of my first video regarding Mastering the Pen Tool in Photoshop.

I get into the reasons why this tool is so important and why learning this skill and gaining mastery is transferable to many other software applications.

Related Post:

Photoshop CS5 Photoshop Secrets and Tool Tips – Exploring the Pen Tool

5 Free or Open Source Screencasting Applications to Create Your Next Video

Sony HD Video Camera

Screencasting and live video streaming may be the next big thing in marketing for your small business, but it is hardly worth diving into if your budget is already squeezed tight and you can’t make room for expensive software and video tools.

However, not to worry there are a few robust and free applications out there, that you can at least begin to use in order to get familiar with the technology and get “your feet wet” with video marketing without a financial outlay.  You will have to invest some time to get familiar with the products but that shouldn’t be too difficult as most of the website provide short video tutorials on how to get started.

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QR Code Generator and Design Software for Graphic Designers

Barcodes-2D Codes

2D Barcodes

If you are a fan of tech sites like Techcrunch, etc, or have worked with large design companies, you will probably already know that QR codes are taking the tech and design world by storm. The push for the use of the QR code is being driven by a new opportunity that is being referred to as context sensitive marketing. For further information and details, you might want to read the article, “Why the Best Online Marketing May Be Headed Offline” which goes into extensive detail as to how QR codes can be used for a business owner’s product’s marketing.

In a previous post, I wrote about how you can incorporate QR designs into your business card design, as I have seen more and more print collateral provided with QR codes that led either to a  business’ website or to a special online promotion.  Another popular use for QR codes is to connect a user to  the App Store via their Android smartphone or Iphone for the promotion and sale of web developer’s apps.  While there are several websites offering this service, my problem was finding good QR code generator software that integrates with the Adobe design software that most designers use.

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