Twitter has rolled out it’s new “post an image to Twitter” function and while it’s a great function for all it’s users, it’s especially useful for graphic designers. Yes, I know there are already third party providers like Twitpic, Yfrog, Flickr, and others, but adding this function within the Twitter user interface just makes posting your pics and graphic design images that much easier.
In my last post, I was referencing an article that included information regarding what small businesses would be spending this year as they plan on investing on various web development costs. With the growing popularity of social media marketing, depending on your type of business, website owners need to factor in these costs as well.
While my company mostly provides design and video marketing design services, I do often get asked about social media marketing development costs. I have included a link to a comprehensive article, “How Much Does Social Media Cost Companies in 2011?” about what the current market rate for those costs are, written by Mack Collier who is a social media marketing consultant. It details the various expenses you can expect to pay if you outsource this type of work and what the median range would cost you.
In a separate post Design Your New Business Card With Social Media Icons, I have suggested that more and more businesses are including social media icons on their business cards. Including these social icons of the social networks you most use, lets your prospective customer or client know that social networking is a communication tool that is part of your marketing mix.
This is one of my concept designs stored on my Photobucket design portfolio.
With the use of Twitter, Linked In, Facebook and other social media applications on the rise, small business owners are beginning to reconsider the traditional business card design and opting for designs that include their social media links. Some techie oriented entrepreneurs are even foregoing hard copy cardstock business cards altogether in favor of virtual business cards. Regardless of what you decide to choose it is advisable to include your social media links in your business card design especially if it is the way you market your business.
Even if you opt for the virtual card design, it still might be a good idea to have a basic hard copy version of your business card and consider including social media links in your business card or you can choose to have both.
The buzz on the internet regarding Youtube and video marketing is taking the internet by storm…and for good reason! Youtube has over 80 million visitors per month and on average Youtube viewers spend 164 minutes online everyday. Several industry developments in recent years have contributed to these changes, for example, broadband high-speed internet is becoming readily available and more affordable for most households. The cost of consumer video equipment and video editing software is reaching affordable levels bringing down costs making a very good quality video home studio that can be assembled for under $500 and comparable video editing software for your PC or MAC can be purchased for as low as $100.
There are several video sharing websites such as Vimeo, Dailymotion, Revver, Google Video, etc., that make hosting videos relatively low cost or in some cases free. In addition, many newly designed smartphones and iPhones are capable of creating short fairly good quality videos and many people are using their mobile phones to upload their videos to video sharing and social media websites. No these are not professional quality videos; but many small business marketers begin with these tools and upgrade their video quality with their successes. They don’t wait for the ideal time to jump onto the video marketing bandwagon.
In some cases, as incredible as it sounds, you don’t even need video equipment or software, as video creation business services such as Animoto will combine current pictures, images or mini video clips from your business and create compelling 30 second to 10 minute videos with sound and sophisticated transitions that you can than use to promote your business or service. If you are a solo professional, freelancer, independent contractor or small brick-and-mortar business you should consider including video marketing in your small business marketing mix. With all the new tools coming online it makes more sense now more than ever!