Category Archives: Print Media
With the exponential growth and usage of QR Codes and other 2D bar codes, you will find yourself trying to find creative ways to incorporate QR Codes into your graphic designs. But the burning question is where are QR Codes most popular? According to recently released Comscore data “over 14.2 million smartphone users scanned a QR or 2D bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK)) during the three month average ending in March 2012.
More than half (50.9%) of the smartphone audience that scanned a QR code did so from a printed magazine or newspaper. Over 38.0 percent of the smartphone audience scanned a QR or 2D barcode that was printed on product packaging, making it the second most popular choice.
Check out the bar chart below to see how those numbers shook out.
It’s that time of the year again, when suddenly you might find yourself gearing up for the upcoming Holidays with a slew of things to get done. The first major holiday rolling around being, of course, Halloween.
Wikipedia defines Halloween, as…
“Halloween (or Hallowe’en) is an annual holiday observed on October 31, which commonly includes activities such as trick-or-treating, attending costume parties, carving jack-o’-lanterns, bonfires, apple bobbing, visiting haunted attractions, playing pranks, telling scary stories, and watching horror films.”
And what should these holiday celebrations mean to you as a small business owner? Only that you might want to work with your graphic designer to develop an ad campaign for any online or print collateral marketing that you might want to do in this holiday season. This way all graphic design and graphic elements are sourced and completed ahead of the holiday schedule. Ideally, you should have this done at least one or two months before the holiday season rolls around but getting started sooner rather than later is your best bet.
Most graphic designers are aware that fonts (or typography) add personality and customization to their print media and web designs, so when they find high quality fonts for free in one or two locations this makes his job easier. With a variety of fonts at his or her fingertips, a designer has the ability to personalize his or her designs to accommodate his clients’ taste and budget. However, building a font library with a variety of design styles can get expensive. The good news is that several website owners have joined with professional font designers to make open source and free fonts available for personal and commercial use.
Designer QR Codes are a hot, new design trend and with good reason since they improve engagement for your ad, marketing collateral or website with their creative color, design and concept. To be sure, it’s a definite improvement over the often cold black and white, slightly geeky 2D barcode where it might serve its purpose for inventory but is not as attractive or engaging in marketing or print collateral.
Popularized in Japan, where it was created by Toyota subsidiary Denso Wave in 1994 for inventory purposes, the QR ( Quick Response) code is one of the most popular types of two-dimensional barcodes.
There are many free QR Code generators online, offered by a variety of 2D barcode software vendors, but few offer functionality that enables a graphic designer to generate a QR code and make it readily available to be used on Photoshop or other graphic editing programs. This is important when designing or incorporating QR codes for print collateral or other small business marketing material
Multi-use QR Code Generator Website
Kerem Erkan’s online generator form does and it offers a whole slew of options.
With this handy online tool, you can generate a QR Code for all the following functions:
If you are a fan of tech sites like Techcrunch, etc, or have worked with large design companies, you will probably already know that QR codes are taking the tech and design world by storm. The push for the use of the QR code is being driven by a new opportunity that is being referred to as context sensitive marketing. For further information and details, you might want to read the article, “Why the Best Online Marketing May Be Headed Offline” which goes into extensive detail as to how QR codes can be used for a business owner’s product’s marketing.
In a previous post, I wrote about how you can incorporate QR designs into your business card design, as I have seen more and more print collateral provided with QR codes that led either to a business’ website or to a special online promotion. Another popular use for QR codes is to connect a user to the App Store via their Android smartphone or Iphone for the promotion and sale of web developer’s apps. While there are several websites offering this service, my problem was finding good QR code generator software that integrates with the Adobe design software that most designers use.
Once you get beyond the basics in Adobe Photoshop, as a graphic designer you are always on the look- out for great Photoshop resources that will enhance your web designs or print media graphic designs for your customers and clients. So, finding a site that provides free high quality Photoshop Brushes, Background Patterns and Textures in order for you to utilize is like finding gold! These tools will save you time in overall graphic production and assist you in designing professional and high quality graphic designs for web and print, and of course, even artwork. It’s a great boon to find these tools in a good economy, but it becomes even more vital in a tough one.