Youtube has upgraded their Youtube Creator Playbook or guide book. This is their third revamp of their guidebook since the few short months beforehand, when they had released their “updated” playbook in February of 2012. However, as you well know, things change quickly on the internet. With all the new Youtube interface changes, internal analytics panel changes and general interaction changes that have occurred since February 2012, they definitely needed to upgrade their guidebook to be a one stop kickstart resource for creating great video content on Youtube.
They now have a dedicated link for the Youtube Creator playbook, and they provide a supporting blog that is geared mostly for Youtube partners, but it’s still a good idea to check it out on occasion to keep informed of all of Youtube’s ongoing changes. The site is an easier read than before and at the end of every unit they provide a downloadable checklist so you can use this information to use as a set of guidelines to follow when creating your videos and to boost the effectiveness of your video content.
One of the key factors that has changed (and is reflected in the Video Manager Analytics area of your Youtube account) is that Youtube now tracks the number of minutes that your viewers are engaged with your video content. They are not solely counting video hits any longer. Youtube provides an actual count of the time or how many minutes your viewers are watching your content and provides a top ten list of your most popular videos for the content creator to evaluate in your analytics statistics.
I have a previous post with the old playbook that was filled with a lot of the how-to’s in video creation. But that playbook was on a Slideshare type of presentation format, and I wanted to upgrade the blog with this newer information. By the way, they do provide a link in order to download the 114 page guidebook as a pdf file, if you prefer.
Well, it’s that time again. That time where the ghosts and goblins start appearing on your marketing materials and not to mention those that will be appearing at your door begging for treats, not tricks! Halloween begins the flurry of end of the year holidays that marketers can incorporate into their marketing campaigns.
So, this is just another reminder that as we gear up for the holiday season, all your marketing materials should be planned, set up and ready to go! And, yes, this is Rich Media Design Productions’ annual friendly reminder. Although, for next year we well have to probably start a little earlier to give one time for the planning and decisions that need to be set up for online and offline (print media) marketing plans..
But it’s just not your print media, marketing that needs to be planned. It also includes your web content, email templates, and other online marketing campaigns. You might want to check out The Email Guide‘s article about email marketing templates for Halloween and for more information about the nuts and bolts of email marketing. The website covers email design, best practices, list building, email testing and metrics. The information and tips you’ll learn will get you geared up for your next holiday themed campaign.
Are we sounding a tad bit redundant, well we think for good reason.
But, we won’t sign off without wishing you a Happy Halloween!
Image Credit: Courtesy of digitalart at Free Digital Photos
As a freelance graphic designer, it’s just as vital to set up different sources for obtaining or generating new client leads as it is setting up your online portfolio or Linked In profile. Too often graphic designers may look for larger clients via online resources or online job boards, when they can prospect for potential clients in their own neighborhood. The following are a few tips on how to jump start your marketing efforts.
1) Join your local Chamber of Commerce and attend a few of their events in order to promote your services.
When you attend these events make sure you take your printed business card, that has vital information about your blog, website or online portfolio. Get ready with a 15 second “elevator speech” describing what services you offer. Don’t be boring and answer the question, “What do you do for a living?” with a boring, “I’m a graphic designer”. Try to phrase your answer with information that lets your potential client know how you can solve their problems.
2) Set up your business information on Google Places or local online business directories.
Make sure you include as much information about your graphic design business. If you are a graphic designer that works out of your home, set up a mailbox and use the address as your business address and communicate with your clients via your phone or online website or blog. Take advantage of these free or low cost local directories
3) Check out Craig list’s listings for your city.
Yes, your competition is probably doing the same thing but sometimes you’ll have the skill set or experience that your competition doesn’t have and thus you’ll get hired. With a small investment of time on a consistent basis, this habit may reap you a client or two that will be a source of additional business.
4) Keep in touch with local related freelancers ( especially copywriters) that can refer you work.
Treat good referral freelance associates like gold, offering them either bartered services, (i.e. design their print collateral) or a fee for referring work.
5) Ask if you can place your business cards, rack cards and other marketing material in local business stores.
Use this technique with related businesses or businesses you have developed a rapport with. It’s possible your local favorite drycleaner could be the one who will be willing to post your business adverts!
6) Obtain a local business directory from your local business chamber of commerce and mail promotional postcards to prospective clients in your community that could use your services.
Contact a local printing house that does not have an in house graphic designer and determine if they would refer work to you. Be prepared to send some samples of your work or refer them to an online portfolio or website.
7) Keep in touch with past clients and always reward your clients with a referral fee , or generous discount, if they refer any business to you.
Make sure you view your past satisfied clients like gold, and don’t neglect them. These satisfied clients are a source for potential new business as they can vouch for your reliability and expertise!
Do you have any local business marketing ideas?
If you are looking for a free website that allows you to mockup a shirt without having to use Photoshop or know Photoshop layers, the Shirtmockup site featured above might be the right choice for you.
This site allows you to create a simple mockup t-shirt with a jpeg image on a photo realistic tshirt for free without requiring advanced Photoshop skills. You create the mockup online and you can download the image when you are finished. It will however, have the company’s watermark on the lower left-hand corner.
If you want to purchase the photoshop layers templates that are featured in the lower half of the website (and also free of the company’s watermark), get ready to get out your bank card in order to purchase the template packages that are made available. The Gomedia mock-up templates are high quality photoshop layers that come in a variety of men’s tshirts, women’s tshirts, hoodies and other apparel.
The following t-shirt mockup was made with one of these templates and is a logo design image previously created for a client for his music studio and featured in a couple of my Youtube videos.
If you have Powerpoint 2010 on your Windows computer, you have the tools to create a marketing video at your fingertips without needing screencasting software. In addition, Microsoft usually includes their basic video editing software Microsoft Windows Live Movie Maker with your purchase and you can use this software to edit your completed video, if needed, or prepare it to upload to Youtube.
Unlike previous versions of Powerpoint, Microsoft has stepped up to the plate and provided video conversion functionality in their most recent release, so you will not need a third party application to convert your Powerpoint presentation to video. The following steps will guide you through this process:
Designer QR Codes are a hot, new design trend and with good reason since they improve engagement for your ad, marketing collateral or website with their creative color, design and concept. To be sure, it’s a definite improvement over the often cold black and white, slightly geeky 2D barcode where it might serve its purpose for inventory but is not as attractive or engaging in marketing or print collateral.
Popularized in Japan, where it was created by Toyota subsidiary Denso Wave in 1994 for inventory purposes, the QR ( Quick Response) code is one of the most popular types of two-dimensional barcodes.