Youtube has upgraded their Youtube Creator Playbook or guide book. This is their third revamp of their guidebook since the few short months beforehand, when they had released their “updated” playbook in February of 2012. However, as you well know, things change quickly on the internet. With all the new Youtube interface changes, internal analytics panel changes and general interaction changes that have occurred since February 2012, they definitely needed to upgrade their guidebook to be a one stop kickstart resource for creating great video content on Youtube.
They now have a dedicated link for the Youtube Creator playbook, and they provide a supporting blog that is geared mostly for Youtube partners, but it’s still a good idea to check it out on occasion to keep informed of all of Youtube’s ongoing changes. The site is an easier read than before and at the end of every unit they provide a downloadable checklist so you can use this information to use as a set of guidelines to follow when creating your videos and to boost the effectiveness of your video content.
One of the key factors that has changed (and is reflected in the Video Manager Analytics area of your Youtube account) is that Youtube now tracks the number of minutes that your viewers are engaged with your video content. They are not solely counting video hits any longer. Youtube provides an actual count of the time or how many minutes your viewers are watching your content and provides a top ten list of your most popular videos for the content creator to evaluate in your analytics statistics.
I have a previous post with the old playbook that was filled with a lot of the how-to’s in video creation. But that playbook was on a Slideshare type of presentation format, and I wanted to upgrade the blog with this newer information. By the way, they do provide a link in order to download the 114 page guidebook as a pdf file, if you prefer.
It was seven years ago, on April 23rd, 2005 that one of Youtube’s co-founders, Jawed Karim, uploaded his 19 second video , “Me At the Zoo”. There was nothing special about this video in it’s production or content. However, who would have known or foreseen that these tiny beginnings would lead to the super technology giant of video creation and distribution that we know today as Youtube.
And so according to Comscore, Youtube, keeps growing and acquiring eye popping stats as their viewers download and view their vast library of video content.
- 60 hours of video are uploaded every minute; one hour of video is uploaded every second.
- More than 4 billion videos are viewed every day.
- More than 3 billion hours of video are watched each month on YouTube.
- More video is uploaded to YouTube in one month than the three major U.S. networks created in 60 years!
- In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on earth.
Other notable findings pertaining to ad impressions from March 2012 include:
- 83.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 18.5 percent of all videos viewed and 1.5 percent of all minutes spent viewing video online.
These are just a few facts from Comscore’s detailed report , to show you the wild ride and potential growth that still awaits for developing video content and video ads in the future, not only for Youtube but other video content providers.
Although there was a great uproar and outcry regarding Youtube’s recent updates and changes, it seems those outcries are growing dimmer as small businesses are getting a net gain with Youtube’s redevelopment of their website.
In a previous blog post, I included a brief summary of Youtube’s new interface but I was hesitant to comment about the new changes internally since such a major change in navigation was putting a dent on how I was posting and editing my video tutorials.
The following is an example of my Youtube channel’s new interface:
But as I mentioned earlier, those concerns are beginning to drift away since, as a matter of fact, YouTube has already made more of an effort to feature channels on search results pages for related keywords. This is the key, make sure when you edit your channel that you focus on using your main keyword phrase properly in your channel’s description , and you can get found even quicker!
As we get nearer to the end of the year, and often many companies prepare by rolling new bells and whistles, Youtube has rolled out a major overhaul on their design interface. While it does look a lot sleeker and adds a host of options it will be interesting to see if this overhaul will actually enhance viewer experience. It’s an interesting risk since Youtube has pulled away from it’s simple and clean interface. The following video has a quick overview of the customization options that are now available.
This is Youtube’s new front page interface, of course with some of my own interface options, so the view may look different from your own.
Design wise the interface looks great but if you are already struggling to keep up with all the options available to you in developing your Youtube channel, Youtube has just upped the ante. In fact there are mixed opinions on these new changes, and videos with access to script changes to revert back to the old interface are becoming readily available. Even the video posted above has several thousand dislikes.
In my opinion, perhaps Youtube wasn’t forthcoming on how drastic the changes would be and have irritated their loyal users to say the least. I will be tweaking and updating my own channel in the following weeks and checking under the hood, so to speak, on design changes.
If you have Powerpoint 2010 on your Windows computer, you have the tools to create a marketing video at your fingertips without needing screencasting software. In addition, Microsoft usually includes their basic video editing software Microsoft Windows Live Movie Maker with your purchase and you can use this software to edit your completed video, if needed, or prepare it to upload to Youtube.
Unlike previous versions of Powerpoint, Microsoft has stepped up to the plate and provided video conversion functionality in their most recent release, so you will not need a third party application to convert your Powerpoint presentation to video. The following steps will guide you through this process:
In a previous post, I had shared my Youtube Insight Analytics data as anecdotal proof that I had noticed an increasing number of viewers accessing my Youtube channel via mobile phones or other mobile devices. While Youtube does not give specific information that tracks the types of phones or mobile devices that are used it does include this information in your analytics data. The great news is that Comscore has compiled and released that very data today and it basically validates the information and observation I had shared with my readers. The information shared, basically coincides with my Youtube video viewers and varies only by a few percentage points.
Designer QR Codes are a hot, new design trend and with good reason since they improve engagement for your ad, marketing collateral or website with their creative color, design and concept. To be sure, it’s a definite improvement over the often cold black and white, slightly geeky 2D barcode where it might serve its purpose for inventory but is not as attractive or engaging in marketing or print collateral.
Popularized in Japan, where it was created by Toyota subsidiary Denso Wave in 1994 for inventory purposes, the QR ( Quick Response) code is one of the most popular types of two-dimensional barcodes.