Monthly Archives: January 2013

Youtube Upgrades Their Youtube Creator Playbook

Youtube-playbook-main-page

Youtube has upgraded their Youtube Creator Playbook or guide book.  This is their third revamp of their guidebook since the few short months beforehand, when they had released their “updated”  playbook in  February  of 2012.  However, as you well know,  things change quickly on the internet.  With all the new Youtube interface changes, internal analytics panel changes and general interaction changes that have occurred since February 2012, they definitely needed to upgrade their guidebook to be a one stop kickstart resource for creating great video content on Youtube.

They now have a dedicated link for the Youtube Creator playbook, and  they provide a supporting blog that is geared mostly for  Youtube partners, but it’s still a good idea to check it out on occasion  to keep informed of all of Youtube’s ongoing changes.  The site is an easier read than before and at the end of every unit they provide a downloadable checklist so you can use this information to use as a set of guidelines to follow when creating your videos and to boost the effectiveness of your video content.

One of the key factors that has changed (and is reflected in the Video Manager Analytics area of your Youtube account) is that Youtube now tracks the number of minutes that your viewers are engaged with your video content.  They are not solely counting video hits any longer.  Youtube provides an actual count of the time or how  many minutes your viewers are watching your content and provides a top ten list of your most popular videos for the content creator to evaluate in your analytics statistics.

I have a previous post with the old playbook that was filled with a lot of the how-to’s in video creation.  But that playbook  was on a Slideshare type of presentation format, and I wanted to upgrade the blog with this newer information.  By the way, they do provide a link in order to download the 114 page guidebook as a pdf file, if you prefer.

Related Post

Youtube Makes Video Guide Ebook  Available to Youtube Publishers

How to Create Your Own Brushes in Photoshop CS5

This is my most recent tutorial. Thankfully, a few minutes, shorter than I usually record them in.

I cover step-by step instructions on creating brushes in Photoshop CS5. Hope you find it informative.  And if you are not already a subscriber on my Youtube channel, I encourage you to do so.  (Of course, that’s if you find the information I share helpful.)

My Best Design Blog Content Development Tip

turtle-rabbit-race

I’m sure we’ve all seen those nifty, set of to-do lists and whiz bang cure-alls for developing your business graphic design blog.  I know this is true because I have downloaded a few of these articles myself, printed them, and promptly put them in my IN basket to get to later.  But as client projects (and their demands) swallow up work time, it seems  I rarely get to that IN basket and my design blog’s development priorities fall lower and lower on the “must do” list.

The #1 Best tip or bit of advice I can offer boils down to this—keep at it or like the proverbial turtle in the picture above (the turtle from Aesop’s fable), just keep plodding away!  Developing your graphic design blog is not a sprint, it’s more like a marathon, so setting your mind to chipping away at your blog development week by week will get you a lot further than trying to get everything done all at once.  You won’t get overwhelmed, since hopefully you already have your client’s work making demands on your time and can invest a few hours of your precious time per week.  Remember…Time is Money.

Trust me on this… prepare yourself for the long haul and try to update  your graphic design blog  on a consistent basis which works out to roughly an average of four blog posts a month or one blog post a week.  This works out to a two to three hour minimum investment of your time per week to your graphic design blog marketing, especially  if you are a solo graphic designer.  Just my idea of a great tip to get you started on the right track  in 2013!

Wishing You New Year Greetings for 2013!

2013 compass concept

Well, I will start off this blog post with Best Wishes for 2013!  We’ve enjoyed your continuing visits to this website and also the increase in visitors and subscribers to my corresponding Youtube site.  We nearly doubled our site visitors in 2012 from 2011 and also improved our Google and Alexa ranking dramatically.  With WordPress and Youtube  improving so many of there online tools, you can expect to see additional updates to this site and my Youtube channel. We are also getting an increasing amount of web traffic from mobile devices such as the ipad and mobile phones, this was a trend I noticed a couple of years ago and am happily enjoying the benefits.

When I first started this blog (a couple of years ago) my New Year’s blog post for 2011 had referenced the fact that we were facing tough economic times.  If you have been following the news closely, going into this year, economic times are even more difficult.  So as a result it is even more challenging than my previous post, to write and to address low-cost but effective ways to build up your online presence.  However,  some basic things still apply.

As your writing up your New Year’s resolutions, you know the ones that include how to improve and invest in your online business, now is the time to review your web design and print collateral graphic design needs. Technorati has published a very informative article on the Top 5 Web Design Trends in 2013,  which discusses how more companies are developing their websites using HTML 5 and are designing their websites so that they can be design responsive for tablets and smartphone users.

Budgets are understandably tighter and meeting your website design and publishing goals will probably  get even more challenging.    But we don’t want you to despair, we have website development plans and content plans of our own and now that the holidays are behind us, we’ll  start churning out those tips, new vids  and how-to articles.  In the meantime, thanks for stopping by.

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