Most graphic designers, freelance workers or entrepreneurs know by now, that blogging is quickly becoming an important and relatively inexpensive tool for online marketing and self promotion. Back in the 90s, in the early days of internet marketing, web designers and graphic designers were busy designing and creating mostly static websites for their clients. However, blogging and the use of blogs has grown exponentially with the development and refining of blogging platforms such as Blogger, Tumblr, WordPress, Joomla and Drupal.
These blogging platforms have made it much easier to develop and set up a website (or internet presence) for a variety of purposes without requiring advanced technical and programming knowledge. According to Technorati (in their annual 2011 State of the Blogosphere Report), 3 million blogs come online per month!
When blogging became popular, around July of 2004, there were about 3 million blogs online and as of the end of Dec 2011, there were approximately 178 million blogs on the internet! Please see chart below, designed by Invesp. Read the rest of this entry
While most small business marketers are aware that they need to build traffic to their website or blog, not many are aware that they should also set up their WordPress.com or WordPress.org self-hosted blog to be viewed by mobile devices like the Iiphone, Android smartphone, Ipad and other mobile devices.
According to Comscore datamine, a service that tracks this type of industry information, …”More than 76.8 million Americans owned smartphones during the three months ending in May 2011, up 57 percent from the previous year. A look at the top smartphone app categories revealed that Weather apps had the largest audience reaching 31 million smartphone owners, or 40.4% of the total U.S. smartphone audience. Social Networking apps closely followed with a smartphone audience of 29.4 million (38.2% reach), followed by Maps with 25.8 million users accessing this category via apps.