As a freelance graphic designer, it’s just as vital to set up different sources for obtaining or generating new client leads as it is setting up your online portfolio or Linked In profile. Too often graphic designers may look for larger clients via online resources or online job boards, when they can prospect for potential clients in their own neighborhood. The following are a few tips on how to jump start your marketing efforts.
1) Join your local Chamber of Commerce and attend a few of their events in order to promote your services.
When you attend these events make sure you take your printed business card, that has vital information about your blog, website or online portfolio. Get ready with a 15 second “elevator speech” describing what services you offer. Don’t be boring and answer the question, “What do you do for a living?” with a boring, “I’m a graphic designer”. Try to phrase your answer with information that lets your potential client know how you can solve their problems.
2) Set up your business information on Google Places or local online business directories.
Make sure you include as much information about your graphic design business. If you are a graphic designer that works out of your home, set up a mailbox and use the address as your business address and communicate with your clients via your phone or online website or blog. Take advantage of these free or low cost local directories
3) Check out Craig list’s listings for your city.
Yes, your competition is probably doing the same thing but sometimes you’ll have the skill set or experience that your competition doesn’t have and thus you’ll get hired. With a small investment of time on a consistent basis, this habit may reap you a client or two that will be a source of additional business.
4) Keep in touch with local related freelancers ( especially copywriters) that can refer you work.
Treat good referral freelance associates like gold, offering them either bartered services, (i.e. design their print collateral) or a fee for referring work.
5) Ask if you can place your business cards, rack cards and other marketing material in local business stores.
Use this technique with related businesses or businesses you have developed a rapport with. It’s possible your local favorite drycleaner could be the one who will be willing to post your business adverts!
6) Obtain a local business directory from your local business chamber of commerce and mail promotional postcards to prospective clients in your community that could use your services.
Contact a local printing house that does not have an in house graphic designer and determine if they would refer work to you. Be prepared to send some samples of your work or refer them to an online portfolio or website.
7) Keep in touch with past clients and always reward your clients with a referral fee , or generous discount, if they refer any business to you.
Make sure you view your past satisfied clients like gold, and don’t neglect them. These satisfied clients are a source for potential new business as they can vouch for your reliability and expertise!
Do you have any local business marketing ideas?
The dictionary defines a graphic designer or graphic artist as one who specializes in the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. And while this is a broad definition of what graphic designers do, I prefer the definition of a graphic designer as a person who specializes in visual communication through a skillful combination of text and pictures in advertisements, magazines, books, etc.for print, the web and other media.
But the most awesome description (in my opinion), was coined by the Walt Disney Company with the term “imagineers“.
According to Wikipedia, “The term Imagineering, a portmanteau, was popularized in the 1940s by Alcoa to describe its blending of imagination and engineering, and was adopted by Walt Disney a decade later to describe the skill set embodied by the employees of WDI, known as Imagineers.
Imagineering is responsible for designing and building Disney theme parks, resorts, cruise ships, and other entertainment venues at all levels of project development. Imagineers possess a broad range of skills and talents, and thus over 140 different job titles fall under the banner of Imagineering, including illustrators, architects, engineers, lighting designers, show writers, graphic designers, and many more.”
The internet and the computerization of traditional design tools has vastly changed the skill set and job tasks of what a commercial graphic designer traditionally used to do. The web has opened a whole new field in design that is suited specifically for this medium rather than traditional print media, although both skills sets are still used by many graphic designers.