Small businesses are always changing in some way but it’s the positive changes that are a pleasure to broadcast. I have been selected as an Adobe Creative Suite Ambassador and am really proud of the designation. Why? Aren’t I just another product evangelist? That would be true if Adobe products weren’t the graphic design industry standard and in effect, has dictated the quality tools and software most serious graphic designers have to master. And with the recent changes they have made with Adobe Creative Suite 5.5 they have developed ways to take one’s graphic and creative designs to mobile platforms and HTML 5, all great things for graphic designers who want to keep their skills sharp for their prospective clients.
What are the main changes that Creative Suite CS5.5 provides that Cs5 doesn’t?
- Create standards-based websites and rich digital experiences for desktops, smartphones, tablets, and TVs. Author with HTML5, CSS3, and jQuery Mobile. Target multiple platforms including Android™, BlackBerry®, and iOS.
- Enables you to simplify the creation of web and mobile experiences for display across screens of all sizes.
- Create rich applications for multiple platforms, including Android, Blackberry, iOS, and Adobe AIR®.
In essence, Adobe Creative Suite 5.5 enables you to take your designs to mobile platforms.
I have included the Adobe video that covers some of this functionality.
A simple interactive banner ad can be made with a gif animation. I’ve included my video tutorial that covers how to animate a gif banner ad and the full transcript is provided below.
Hi, this is Richard from Rich Media Design Productions and I’m going to be showing you how to animate a gif banner using Photoshop CS5.
Now Photoshop Cs5 isn’t the only version that has animation so if you have CS2 you should be able to find the same animation features as in CS5.
Most small businesses are familiar with short corporate video ads but with the release of the iPad and Android phones there is a whole new breed of video advertising technologies that can be used to extend a company’s ad campaign on the web and mobile phones. And, the reason that these ads are a hot new format is that they deliver results beyond the traditional one percent return on investment and initial studies show that these types of ads improve conversion rates to eight percent (conservatively)! Examples of these companies that are on the ‘bleeding edge” of these types of video technologies or rich media ads are Veeple, Innovid IRolls or Mixpo.