Monthly Archives: October 2012
Well, it’s that time again. That time where the ghosts and goblins start appearing on your marketing materials and not to mention those that will be appearing at your door begging for treats, not tricks! Halloween begins the flurry of end of the year holidays that marketers can incorporate into their marketing campaigns.
So, this is just another reminder that as we gear up for the holiday season, all your marketing materials should be planned, set up and ready to go! And, yes, this is Rich Media Design Productions’ annual friendly reminder. Although, for next year we well have to probably start a little earlier to give one time for the planning and decisions that need to be set up for online and offline (print media) marketing plans..
But it’s just not your print media, marketing that needs to be planned. It also includes your web content, email templates, and other online marketing campaigns. You might want to check out The Email Guide‘s article about email marketing templates for Halloween and for more information about the nuts and bolts of email marketing. The website covers email design, best practices, list building, email testing and metrics. The information and tips you’ll learn will get you geared up for your next holiday themed campaign.
Are we sounding a tad bit redundant, well we think for good reason.
But, we won’t sign off without wishing you a Happy Halloween!
Image Credit: Courtesy of digitalart at Free Digital Photos
As Apple announces the release of it’s new mini-ipad , there are several reports that the iPad mini has a 7.9-inch non-Retina 1024×768 resolution display! It is just 7.2mm thin, 23 percent thinner than the regular iPad, yet many industry watchers believe that Apple will have an asking price of $329. The scheduled release date is November 2, 2012.
I have always been a fan of Apple products, especially as a work and productivity tool. I know this sounds a lot like the making of a glowing testimonial, but I have been a satisfied customer with the brand.
I can remember getting into heated discussions with PC users at a previous place of employment, it was the PC end users that were cranky. It’s really too funny. But in my opinion, most graphic designers agree that Apple computers and Adobe software are the industry’s tool of choice.
I can barely remember the first day, I started using Apple products. As a graphic designer, it has always been the graphic design’s industry top tools to use, so there hasn’t been a day in my working life that I have thought of or used any other product as my workhorse computer. As a matter of fact, I believe the Adobe software was created initially for Unix computers.
However, Photoshop’s ( Adobe software) developers, Thomas and John Knoll began development on Photoshop in 1987. Version 1 was released by Adobe for the Macintosh in 1990 exclusively.
The software program was developed in order to enable users to manipulate images that were digitized by a scanner. Check out this article on The First Version of Photoshop, if you are curious to know the history of this software.
Yes, I know the PC platform is quickly catching up, but I think I’d still be loyal to the Apple brand. So, in the spirit of all things Apple, I created this Photoshop CS5 video that gives step by step instructions on creating a modified morph using the Apple logo to show the transition of Apple’s brand.
How to Morph A Face Using Photoshop CS5
Photo Credit: Wikipedia Commons
Infographics are a new form of business graphic that are fast becoming the latest content item to share via social media, to post in your blog or provide a visual graphic of data for a powerpoint presentation. According to a recent study conducted by Emarketer, many in-house marketers, as well as marketing agencies , are using infographics as part of their content marketing plans.
What are they?
Infographics are a graphic representation of data. The buzz word is “data viz” short for data visualization. They are very similar to the business charts and graphs that are available on Microsoft Word, or Excel; however, that’s where the similarity ends. They are usually much better designed and graphically more aesthetically pleasing. There are many businesses and companies that are requesting these designs to educate their audience, build their brands and create awesome linkbait.
Tips for Graphic Designers
As a graphic designer, you should know by now that these graphics can be labor intensive design projects to plan, collect data and design. You might want to check out these sites and see if these tools are products that you will be able to use to improve your design production. Or, perhaps you can use them to create an infographic, show off your design skills and share via social media. I believe the free version of these software tools will have the company’s logo watermarked on the graphic but it seems a great tool to utilize to refine your design skills. However, I would suggest that you use serious design tools like Photoshop for design projects provided to clients. For further information, there is a lengthy but great article, on Smashing Magazine that gives you plenty information about The Do’s and Don’ts of Infographic Design if you are still puzzled as to what they are.
Tips for Business or Website Owners
As a business owner or website owner, you might want access to infographic tools to create simple business graphics for your presentations or that you can use to construct a design that your in-house designers can later refine.
Awesome tool to create infographics online.
It’s going to be tough choosing between which tool you want to use to create your designs.
Nifty tool with a great video demo available on Youtube.
Here at Rich Media Design Productions, we are always tweaking the website in order to improve our reader’s experience. I have had a few requests for finding my RSS feed and realized, I had not activated our RSS feed button on our header.
However , setting up the RSS feed has since been attended to. Even though there are rumors on the Net that Google will be phasing out the feed burner service. In my opinion, that would make a lot of angry customers and end users furious. So we will see what the future holds.
Or you may decide to wait until the dust clears and there is official word from Google as to whether they will keep the service.
In any case, for those of you who asked…
The feed address is http://feeds.feedburner.com/RichMediaDesignProductions or you can subscribe on the RSS chiclet in the above header.