Category Archives: Screencasts
If you have Powerpoint 2010 on your Windows computer, you have the tools to create a marketing video at your fingertips without needing screencasting software. In addition, Microsoft usually includes their basic video editing software Microsoft Windows Live Movie Maker with your purchase and you can use this software to edit your completed video, if needed, or prepare it to upload to Youtube.
Unlike previous versions of Powerpoint, Microsoft has stepped up to the plate and provided video conversion functionality in their most recent release, so you will not need a third party application to convert your Powerpoint presentation to video. The following steps will guide you through this process:
In a previous post, I discussed the option you had, as a small business marketer, of rethinking and redesigning your desktop wallpaper especially if you are considering producing screencasts that will display your computer or laptop’s desktop. I believe that it can be a subtle but effective way of promoting your small business’ brand.
The desktop wallpaper can serve as an additional image to promote your business or offer. Whether you do it yourself, or have someone create a custom design for you. Although I prefer staying away from blatant branding, it just depends on your small business and the type of screencast you will be producing. In the following screencast, I detail step-by-step in Photoshop CS5 how to create and customize your desktop wallpaper. Although I use a music background in this case, all skills that are discussed are basically transferable to any background you want to create.
This video tutorial covers quick tips and design principles in order to take your desktop wallpaper beyond run-of-the-mill type of desktop backgrounds. While the design of your personal desktop wallpaper won’t matter to most people (since your the only one who sees it), that whole concept changes when you decide to provide screencasts from your desktop.
The desktop wallpaper can serve as an additional image to promote your business or offer. Whether you do it yourself, or have someone create a custom design for you. It still is a good idea to put this on your to-do list as another way to subtly market your small business. I’m not suggesting blatant advertising here; however, subtle design changes can make the difference in promoting your small business or brand.
Who doesn’t desire that their business video should go viral? And when most small business marketers contemplate creating a video they usually are thinking of portable and traditional video cameras or video production equipment. However, there is another video creation tool that is often ignored , namely screencasting software. But what exactly is screencasting?