Most graphic designers are aware that fonts (or typography) add personality and customization to their print media and web designs, so when they find high quality fonts for free in one or two locations this makes his job easier. With a variety of fonts at his or her fingertips, a designer has the ability to personalize his or her designs to accommodate his clients’ taste and budget. However, building a font library with a variety of design styles can get expensive. The good news is that several website owners have joined with professional font designers to make open source and free fonts available for personal and commercial use.
UPC barcodes stand for Universal Product Codes. They were originally created to help grocery stores speed up checkout and assist with the tracking of inventory. They became so popular that they spread to other retail stores and manufacturers and now are almost standard on almost all product packaging. While the standard UPC code has been around for many years, a new 2-dimensional barcode called the QR code is being used by more and more product manufacturers in the United States.
In the intensive competition for food product sales, many business owners do not realize the importance that the package design of their product plays in their product’s marketing. Unlike the popular erroneous belief, package design is not just designing “a pretty face”. While the main purpose of product package design is to make the packaging more attractive; it also combines pertinent information with graphic design elements, typography and the packaging ultimately used.(i.e. clamshell, blister pack, cardboard) as well as including all necessary barcodes. All these elements are combined so that the customer can make his preferred selection from all the competing products or brands available.
But what exactly are these elements? The following is a brief summary of some the graphic elements involved. You should review the following points and write down a few ideas so that the graphic designer you hire can incorporate the items that best reflect your product and business. Having pre -planned what you want included in your product packaging will assure that a professional graphic designer will develop the design that you desire.