Blog Archives

5 Free or Open Source Screencasting Applications to Create Your Next Video

Sony HD Video Camera

Screencasting and live video streaming may be the next big thing in marketing for your small business, but it is hardly worth diving into if your budget is already squeezed tight and you can’t make room for expensive software and video tools.

However, not to worry there are a few robust and free applications out there, that you can at least begin to use in order to get familiar with the technology and get “your feet wet” with video marketing without a financial outlay.  You will have to invest some time to get familiar with the products but that shouldn’t be too difficult as most of the website provide short video tutorials on how to get started.

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What Does A Video Editor Do?

Man at Lightbox, video editor

A Video Editor makes his  (or her) living by using digital video equipment and software to edit the post production work of film or video production, usually referred to as post-production work, (the work that is completed after all video or film has been shot, narration completed and sound tracks accumulated).

Video editing work has mainly been associated with the Film, Television and Broadcasting industries where most video editors are employed either as employees of post-production houses  or work as freelance workers and their work or duties are more specialized to the task they perform for the Film and Broadcasting industry such as film, sound or music editors. Read the rest of this entry

5 Video Marketing Ideas To Promote Your Website and Boost Your Traffic

As a small business owner you may not be able to compete with a huge corporation’s marketing budget for brand awareness; however, with new, low-cost and innovative video software tools you can produce low-cost but good quality videos for your target audience that can give you effective results and improve your Google ranking.

Whether the buzz regarding YouTube, and other video sharing sites,  has motivated you to buy a Flip camera or Kodak camera and video editing software such as Adobe Premiere Elements or Sony’s Vegas, (Imovie if you are a MAC owner) you may find yourself stumped as to how you can utilize these tools to promote your website or product. The following are some ideas to get you jump started to produce videos that will engage your customers and boost traffic.

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3 Reasons Video Should Be Included in Your Small Business Marketing Strategy

Man with Video - Youtube

Your Business Video

The buzz on the internet regarding Youtube and video marketing is taking the internet by storm…and for good reason!  Youtube has over 80 million visitors per month and on average Youtube viewers spend 164 minutes online everyday.  Several industry developments in recent years have contributed to these changes, for example, broadband high-speed internet is becoming readily available and more affordable for most households. The cost of consumer video equipment and video editing software is reaching affordable levels bringing down costs making  a very good quality video home studio that can be assembled for under $500 and comparable video editing software for your PC or MAC can be purchased for as low as $100.

There are several video sharing websites such as Vimeo, Dailymotion, Revver, Google Video, etc., that make hosting videos relatively low cost or in some cases free. In addition, many newly designed smartphones and iPhones are capable of creating short fairly good quality videos and many people are using their mobile phones to upload their videos to video sharing and social media websites.  No these are not professional quality videos; but many small business marketers begin with these tools and upgrade their video quality with their successes.  They don’t wait for the ideal time to jump onto the video marketing bandwagon.

In some cases, as incredible as it sounds, you don’t even need video equipment or software, as video creation business services such as Animoto will combine current pictures, images or mini video clips from your business and create compelling 30 second to 10 minute videos with sound and sophisticated transitions that you can than use to promote your business or service. If you are a solo professional, freelancer, independent contractor or small brick-and-mortar business you should consider including video marketing in your small business marketing mix.  With all the new tools coming online it makes more sense now more than ever!

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