Well, it’s that time again. That time where the ghosts and goblins start appearing on your marketing materials and not to mention those that will be appearing at your door begging for treats, not tricks! Halloween begins the flurry of end of the year holidays that marketers can incorporate into their marketing campaigns.
So, this is just another reminder that as we gear up for the holiday season, all your marketing materials should be planned, set up and ready to go! And, yes, this is Rich Media Design Productions’ annual friendly reminder. Although, for next year we well have to probably start a little earlier to give one time for the planning and decisions that need to be set up for online and offline (print media) marketing plans..
But it’s just not your print media, marketing that needs to be planned. It also includes your web content, email templates, and other online marketing campaigns. You might want to check out The Email Guide‘s article about email marketing templates for Halloween and for more information about the nuts and bolts of email marketing. The website covers email design, best practices, list building, email testing and metrics. The information and tips you’ll learn will get you geared up for your next holiday themed campaign.
Are we sounding a tad bit redundant, well we think for good reason.
But, we won’t sign off without wishing you a Happy Halloween!
Image Credit: Courtesy of digitalart at Free Digital Photos
With the exponential growth and usage of QR Codes and other 2D bar codes, you will find yourself trying to find creative ways to incorporate QR Codes into your graphic designs. But the burning question is where are QR Codes most popular? According to recently released Comscore data “over 14.2 million smartphone users scanned a QR or 2D bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK)) during the three month average ending in March 2012.
More than half (50.9%) of the smartphone audience that scanned a QR code did so from a printed magazine or newspaper. Over 38.0 percent of the smartphone audience scanned a QR or 2D barcode that was printed on product packaging, making it the second most popular choice.
Check out the bar chart below to see how those numbers shook out.
It’s that time of the year again, when suddenly you might find yourself gearing up for the upcoming Holidays with a slew of things to get done. The first major holiday rolling around being, of course, Halloween.
Wikipedia defines Halloween, as…
“Halloween (or Hallowe’en) is an annual holiday observed on October 31, which commonly includes activities such as trick-or-treating, attending costume parties, carving jack-o’-lanterns, bonfires, apple bobbing, visiting haunted attractions, playing pranks, telling scary stories, and watching horror films.”
And what should these holiday celebrations mean to you as a small business owner? Only that you might want to work with your graphic designer to develop an ad campaign for any online or print collateral marketing that you might want to do in this holiday season. This way all graphic design and graphic elements are sourced and completed ahead of the holiday schedule. Ideally, you should have this done at least one or two months before the holiday season rolls around but getting started sooner rather than later is your best bet.
The dictionary defines a graphic designer or graphic artist as one who specializes in the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. And while this is a broad definition of what graphic designers do, I prefer the definition of a graphic designer as a person who specializes in visual communication through a skillful combination of text and pictures in advertisements, magazines, books, etc.for print, the web and other media.
But the most awesome description (in my opinion), was coined by the Walt Disney Company with the term “imagineers“.
According to Wikipedia, “The term Imagineering, a portmanteau, was popularized in the 1940s by Alcoa to describe its blending of imagination and engineering, and was adopted by Walt Disney a decade later to describe the skill set embodied by the employees of WDI, known as Imagineers.
Imagineering is responsible for designing and building Disney theme parks, resorts, cruise ships, and other entertainment venues at all levels of project development. Imagineers possess a broad range of skills and talents, and thus over 140 different job titles fall under the banner of Imagineering, including illustrators, architects, engineers, lighting designers, show writers, graphic designers, and many more.”
The internet and the computerization of traditional design tools has vastly changed the skill set and job tasks of what a commercial graphic designer traditionally used to do. The web has opened a whole new field in design that is suited specifically for this medium rather than traditional print media, although both skills sets are still used by many graphic designers.
Most graphic designers are aware that fonts (or typography) add personality and customization to their print media and web designs, so when they find high quality fonts for free in one or two locations this makes his job easier. With a variety of fonts at his or her fingertips, a designer has the ability to personalize his or her designs to accommodate his clients’ taste and budget. However, building a font library with a variety of design styles can get expensive. The good news is that several website owners have joined with professional font designers to make open source and free fonts available for personal and commercial use.
Designer QR Codes are a hot, new design trend and with good reason since they improve engagement for your ad, marketing collateral or website with their creative color, design and concept. To be sure, it’s a definite improvement over the often cold black and white, slightly geeky 2D barcode where it might serve its purpose for inventory but is not as attractive or engaging in marketing or print collateral.
Popularized in Japan, where it was created by Toyota subsidiary Denso Wave in 1994 for inventory purposes, the QR ( Quick Response) code is one of the most popular types of two-dimensional barcodes.
There are many free QR Code generators online, offered by a variety of 2D barcode software vendors, but few offer functionality that enables a graphic designer to generate a QR code and make it readily available to be used on Photoshop or other graphic editing programs. This is important when designing or incorporating QR codes for print collateral or other small business marketing material
Multi-use QR Code Generator Website
Kerem Erkan’s online generator form does and it offers a whole slew of options.
With this handy online tool, you can generate a QR Code for all the following functions: