Monthly Archives: January 2011

The 3 Areas of Your Small Business’ Video Production Budget

Movie reelWith the amazing growth of Youtube and other video sharing sites, video has become widely accepted as a growing and viable way to effectively market your small business.  But most small business marketers who are getting ready to create their marketing video, don’t know what are the various budget  line items and tasks involved in producing their video. The following summary should give you a general idea of what to include in your budget for a small scale marketing video and whether the video is a one man production or a large scale Hollywood style production the video’s production tasks and budget can usually be divided into these three areas.

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Social Media Costs to Consider As Part of Your Website Marketing

Social Media Markeing graphic

In my last post, I was referencing an article that included information regarding what small businesses would be spending this year as they plan on investing on various web development costs. With the growing popularity of social media marketing, depending on your type of business, website owners need to factor in  these costs as well.

While my company mostly provides design and video marketing design services, I do often get asked about social media marketing development costs.  I have included a link to a comprehensive article, “How Much Does Social Media Cost Companies in 2011?” about what the current market rate for those costs are, written by Mack Collier who is a social media marketing consultant.  It details the various expenses you can expect to pay if you outsource this type of work and what the median range would cost you.

Best Wishes for a Prosperous and Productive New Year

Here’s hoping your new year has rolled in with a bang and did not roll in with a whimper considering the tough economic times we are experiencing. As your writing up your New Year’s resolutions to improve and invest in your online business, now is the time to review your web design and print collateral graphic design needs.  In an article, The State of Small Business Online Marketing Budgets that first appeared in American Express Open Forum, it stated the following:

Small businesses are predicted to maintain steady marketing budgets next year, including spending on websites, direct mail, e-mail marketing, social media and print advertising, according to a recent survey by Zoomerang and GrowBiz Media.
Small business marketing budgets leaned toward websites this year, with 39% of SMBs with fewer than 1,000 employees spending greater than 20% of their budgets in that area. Online spending is expected to continue in favor of websites, as 17% of respondents plan to increase budgets for their sites in 2011 — the highest percentage increase in planning for any marketing item included in the survey.

It seems small businesses are dedicating more resources to their online presence and starting your new business year in that direction will be a great investment that is bound to reap rewards as the year progresses. Best Wishes for a prosperous New Year!

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