If you are a fan of tech sites like Techcrunch, etc, or have worked with large design companies, you will probably already know that QR codes are taking the tech and design world by storm. The push for the use of the QR code is being driven by a new opportunity that is being referred to as context sensitive marketing. For further information and details, you might want to read the article, “Why the Best Online Marketing May Be Headed Offline” which goes into extensive detail as to how QR codes can be used for a business owner’s product’s marketing.
In a previous post, I wrote about how you can incorporate QR designs into your business card design, as I have seen more and more print collateral provided with QR codes that led either to a business’ website or to a special online promotion. Another popular use for QR codes is to connect a user to the App Store via their Android smartphone or Iphone for the promotion and sale of web developer’s apps. While there are several websites offering this service, my problem was finding good QR code generator software that integrates with the Adobe design software that most designers use.
UPC barcodes stand for Universal Product Codes. They were originally created to help grocery stores speed up checkout and assist with the tracking of inventory. They became so popular that they spread to other retail stores and manufacturers and now are almost standard on almost all product packaging. While the standard UPC code has been around for many years, a new 2-dimensional barcode called the QR code is being used by more and more product manufacturers in the United States.
In the intensive competition for food product sales, many business owners do not realize the importance that the package design of their product plays in their product’s marketing. Unlike the popular erroneous belief, package design is not just designing “a pretty face”. While the main purpose of product package design is to make the packaging more attractive; it also combines pertinent information with graphic design elements, typography and the packaging ultimately used.(i.e. clamshell, blister pack, cardboard) as well as including all necessary barcodes. All these elements are combined so that the customer can make his preferred selection from all the competing products or brands available.
But what exactly are these elements? The following is a brief summary of some the graphic elements involved. You should review the following points and write down a few ideas so that the graphic designer you hire can incorporate the items that best reflect your product and business. Having pre -planned what you want included in your product packaging will assure that a professional graphic designer will develop the design that you desire.