Just like any other small business marketing efforts, you need to determine who your targeted audience is or will be when you decide to design or create a promotional t-shirt.
The following tips are a few points you might want to consider before you get started.
1) Determine Your Target Audience and T-shirt Purpose. When deciding who your target audience is you will also want to determine where the t-shirt is going to be distributed, what the message is going to be and whether you are going to directly promote your logo or business in your t-shirt design. Also when it comes to calculating your costs you might want to determine how many t-shirts you want printed in your initial run. Most printers reduce the cost of the t-shirt based on how many t-shirts you want printed but you will need to evaluate or compare overall pricing between printers.
UPC barcodes stand for Universal Product Codes. They were originally created to help grocery stores speed up checkout and assist with the tracking of inventory. They became so popular that they spread to other retail stores and manufacturers and now are almost standard on almost all product packaging. While the standard UPC code has been around for many years, a new 2-dimensional barcode called the QR code is being used by more and more product manufacturers in the United States.
In the intensive competition for food product sales, many business owners do not realize the importance that the package design of their product plays in their product’s marketing. Unlike the popular erroneous belief, package design is not just designing “a pretty face”. While the main purpose of product package design is to make the packaging more attractive; it also combines pertinent information with graphic design elements, typography and the packaging ultimately used.(i.e. clamshell, blister pack, cardboard) as well as including all necessary barcodes. All these elements are combined so that the customer can make his preferred selection from all the competing products or brands available.
But what exactly are these elements? The following is a brief summary of some the graphic elements involved. You should review the following points and write down a few ideas so that the graphic designer you hire can incorporate the items that best reflect your product and business. Having pre -planned what you want included in your product packaging will assure that a professional graphic designer will develop the design that you desire.