Monthly Archives: April 2012
It was seven years ago, on April 23rd, 2005 that one of Youtube’s co-founders, Jawed Karim, uploaded his 19 second video , “Me At the Zoo”. There was nothing special about this video in it’s production or content. However, who would have known or foreseen that these tiny beginnings would lead to the super technology giant of video creation and distribution that we know today as Youtube.
And so according to Comscore, Youtube, keeps growing and acquiring eye popping stats as their viewers download and view their vast library of video content.
- 60 hours of video are uploaded every minute; one hour of video is uploaded every second.
- More than 4 billion videos are viewed every day.
- More than 3 billion hours of video are watched each month on YouTube.
- More video is uploaded to YouTube in one month than the three major U.S. networks created in 60 years!
- In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on earth.
Other notable findings pertaining to ad impressions from March 2012 include:
- 83.5 percent of the U.S. Internet audience viewed online video.
- The duration of the average online content video was 6.4 minutes, while the average online video ad was 0.4 minutes.
- Video ads accounted for 18.5 percent of all videos viewed and 1.5 percent of all minutes spent viewing video online.
These are just a few facts from Comscore’s detailed report , to show you the wild ride and potential growth that still awaits for developing video content and video ads in the future, not only for Youtube but other video content providers.
Well we have gone and done it… We really have enjoyed the clean, minimalist theme this website has been sporting for the last 17 months, but we thought we were due for a change. What motivated our theme change? When it comes to design, bigger images and larger video player windows help, so we switched to this two column format to expand the overall image width parameters and paragraph formatting. As for navigation purposes, we still have all our widgets on the right hand side in basically the same format as before but we have also included new buttons for our Youtube, Twitter and RSS feeds. We hope you like the new changes.
I’d also like to mention that our traffic has been dramatically increasing over the last two quarters and we have also seen an increase in traffic from all over the world.
Although a good 40% plus of my traffic comes from the United States, we have seen the rise in global traffic. The image below gives a brief breakdown of our visitors.
In the previous seven days since this blog post, I have had visitors from over 70 countries. Thanks so much for stopping by.
I’ll be working on some additional tweaks in the upcoming days as I try to get the best out of this new theme and provide more articles and videos on graphic design.
When April 15th rolls around, there are many citizens (in the United States)that are probably breaking out in a cold sweat just about now, since April 15th represents the deadline for filing your income taxes. If this syndrome occurs for the regular employee at a regular 9 to 5 job, you can bet your bottom dollar (pun intended) that you might be developing additional symptoms , if you are a freelance graphic designer or independent contractor. Why? Simply, because independent contractors and/ or freelance graphic designers are indicative of a new and growing type of workforce that earn their money via clients, contracts, customers and assignments and other variable income and not a set weekly paycheck.
In fact, according to the Freelancers Union, an advocacy group for America’s independent work force, freelancers, part-timers, consultants and similar jobs constitute about 30% percent of the nation’s workforce. And that number is likely to grow, in the wake of new communication technologies and the down-sizing and right-sizing that is occurring at many corporations during this global economic downturn. While these changes are creating new opportunities or job descriptions for many people, managing your finances as a freelance graphic designer or independent contractor becomes doubly challenging and sometimes problematic. And it is especially challenging when most of the financial books available at the bookstore or online at Amazon are geared for designers or others working at a traditional 9 to 5 job.
This was a problem I encountered in my own experience. Although I had always done freelance work, even as a fulltime employee, I wasn’t prepared for the financial management challenges ahead when I was laid off and fulltime freelance graphic design became my primary source of income. There are a whole host of new financial activities, tasks and present and future budget planning that one needs to know as a freelance graphic designer and are rarely taught or I should mention these financial tasks are rarely addressed at design school.
When spring rolls around , across the nation, there usually is a mad rush to get household cleaning out of the way, you know the kind of household cleaning that gets into a little more detail like scrubbing floors, washing windows, etc. the work that goes beyond the daily household chores. (Or maybe you don’t know, because your lucky enough to hire out this task.)
In any case, have you considered that you should be doing the same thing for your blog or website’s design? You should consider checking out your own blog usually on a quarterly basis at minimum. The following three points should help you to get you started.
1. Analyze Your Website or Blog Statistics
By the time spring rolls around, usually the first three months of the year have gone by and you should be taking some time to analyze your quarterly web stats . The three month average can give you some good insight into daily traffic, average visitors per day, overall monthly visits etc., and all the data you need to develop plans for the coming year. As a matter of fact, the WordPress blogging format, usually allows you to evaluate your site’s statistics on a quarterly basis as one of its backend features. Of course, it will depend on your website’s peak business time or objective, but having these numbers to compare can give you good information for developing plans or make adjustments to your website’s content or design for the next following months.
2. Observe new trends in Graphic Design
Without that much internet research, you can get a handle on what design styles or design graphics are trending or popular that you might want to incorporate into your blog or website. No, it doesn’t mean you are going to make drastic changes in order to follow a design trend or fad but you might want to consider new design styles or graphics to freshen up your blog or website’s look and still maintain your particular branding or style. Keep in mind that you draw traffic from your website’s images as well as other graphics. Make sure that all your images are SEO optimized with pertinent keywords.
3. Replace or Upgrade images or pics that do not generate web activity on Online Portfolios or other Social Media sites
With so many other stats to follow or consider, most blog or website owners ( especially graphic designers) don’t actively consider checking the statistics that the images on their blog or other web assets generate. Graphic designers are often too busy upgrading other website owners blog or websites and all too often fail to consider their own. Remember this tip includes picture and image collections, online portfolios and other pics and images on social media accounts. Just a few tweaks and changes can refresh your site and boost traffic and generate more interest in your blog or website. The engagement you develop will improve how people find you and provide more sources for potential clients to review your work.