How to Boost the Sale of Your Food Products with Innovative Package Design (Pt. 2)
UPC barcodes stand for Universal Product Codes. They were originally created to help grocery stores speed up checkout and assist with the tracking of inventory. They became so popular that they spread to other retail stores and manufacturers and now are almost standard on almost all product packaging. While the standard UPC code has been around for many years, a new 2-dimensional barcode called the QR code is being used by more and more product manufacturers in the United States.
Your prospective customers will look at food labels for different reasons. But whatever the reason, many consumers would like to know how to use this information more effectively and easily.
They want to use these labels to find out the ingredients that went into the food product, the calories, the serving size, the nutritional value and the percent daily value that your product contributes to their daily diet. This information needs to be included in the graphic design of your food product as it is federally regulated by the United States Department of Food and Drug Administration or USFDA.
Types of Packaging
Clamshell, blister pack, bottle labeling, foil bags and cardboard packaging all describe the type of packaging your food product will be packaged in. While pricing will be a definite consideration, making this decision beforehand will help your graphic designer design the best graphic design that suits the constraints of the type of packaging that will be used for your food product. Knowing this information beforehand, the graphic designer will be able to figure out the final placement of the graphic elements on the design. For example, if your product is a loaf of bread you wouldn’t want any design elements placed where the twist tie is placed to close the bag. Or in the label design of a vitamin bottle, you would want the name and the most important graphic elements prominent in the front where they could be visible from the vitamin’s store shelf.
If you like this article, you might like the article I wrote for Hubpages “How Innovative Food Package Design Boosts the Sale of Your Products” that goes into a little more detail than this summary article. If you want to know more about the real world impact that a major manufacturer had to undergo by making adjustments to food package design and what those adjustments can offer, than you might want to read this article “From a Snapple Marketing Veteran: How to Tap the Power of Packaging”