The 3 Areas of Your Small Business’ Video Production Budget
With the amazing growth of Youtube and other video sharing sites, video has become widely accepted as a growing and viable way to effectively market your small business. But most small business marketers who are getting ready to create their marketing video, don’t know what are the various budget line items and tasks involved in producing their video. The following summary should give you a general idea of what to include in your budget for a small scale marketing video and whether the video is a one man production or a large scale Hollywood style production the video’s production tasks and budget can usually be divided into these three areas.
1) Pre-production – Pre-production basically covers all the expenses up to the first day of shooting. These tasks usually cover the pre-planning, idea generating and script development for your proposed marketing video. As a general rule, the most expensive item in this area is the script. Other item costs may include location scouting and casting, of course, this only applies if specific locations are needed and actors will be used.
2) Production – This phase includes all the expenses that will be incurred for the actual shooting of your marketing video. Most freelance camera videographers charge by the day or half day. There are others who charge by the hour. By reviewing your script, a freelance camera person can usually give you a good estimate of how many hours or days will be needed to shoot the film. Keep in mind any added costs required for outdoor locations that may be dependent on specific weather conditions. Many small scale videos are usually shot at a company location.
3) Post-Production – This phase consists of taking the raw footage of your video and editing it into the final product. This may include reviewing video for errors or best shots, etc. that match up to your intended script. The video editing process also includes adding titles, graphics, transitions, music and any narration you may want to add and edited into your video. Most video editors charge by the hour and those hourly charges will use most of your post-production budget.
With so many inexpensive video tools available such as consumers HD cameras and high end video editing software, many small business marketers can reduce their expenses considerably by doing many of these tasks themselves. However, whether you decide to outsource your video production or do it yourself, the budget areas and general tasks will remain the same for every video you produce.