6 Reasons to Begin Blogging for Your Graphic Design Business

Most graphic designers, freelance workers or entrepreneurs know by now, that blogging is quickly becoming an important and relatively inexpensive tool for online marketing and self promotion.  Back in the 90s, in the early days of internet marketing, web designers and graphic designers were busy designing and creating mostly static websites for their clients.  However, blogging and the use of blogs has grown exponentially with the development and refining of blogging platforms such as Blogger, Tumblr, WordPress, Joomla and Drupal.

These blogging platforms have made it much easier to develop and set up a website (or internet presence) for a variety of purposes without requiring advanced technical and programming knowledge.  According to Technorati (in their annual  2011 State of the Blogosphere Report),  3 million blogs come online per month!

When blogging became popular, around July of 2004, there were about 3 million blogs online and as of the end of Dec 2011, there were approximately 178 million blogs on the internet!  Please see chart below, designed by Invesp.

How Much Does A Graphic Designer Make?

According to the United States Bureau of Labor Statistics (BLS),  graphic designers made an annual median wage  of  $48,690 per year as of May 2011. To clarify what BLS’ salary rate means “the median wage is the wage at which half the workers in an occupation earned more than the base amount quoted  and half earned less.”

So, using the above quoted figure half of the graphic designers in the United States made less than $48,690 (that works out to $23.41 hourly rate) per year in 2011 and 50% made more.   The lowest 10 percent earned less than $26,200, and the top 10 percent earned more than $77,370. In 2010, about 29 percent of graphic designers were self-employed.