Blog Archives

Who is Watching Video On Their Mobile Phones?

Motorola-DroidIn a previous post, I had shared my Youtube Insight Analytics data as  anecdotal proof that I had noticed an increasing number of viewers accessing my Youtube channel via mobile phones or other mobile devices.  While Youtube does not give specific information that tracks the types of phones or mobile devices that are used it does include this information in your analytics data. The great news is that Comscore has compiled and released that very data today and it basically validates the information and observation I had shared with my readers.  The information shared, basically coincides with my Youtube video viewers and varies only by a few percentage points.

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Customizing Your Desktop Wallpaper With Your Brand

macbook

In a previous post, I discussed the option you had, as a small business marketer, of rethinking and  redesigning  your desktop wallpaper especially if you are considering producing screencasts that will display your computer or laptop’s desktop. I believe that it can be a subtle but effective way of promoting your small business’ brand.

The desktop wallpaper can serve as an additional image to promote your business or offer.  Whether you do it yourself, or have someone create a custom design for you. Although I prefer staying away from blatant branding, it just depends on your small business and the type of screencast you will be producing.   In the following screencast, I detail  step-by-step in Photoshop CS5 how to create and customize your desktop wallpaper.  Although I use a music background in this case, all skills that are discussed are basically transferable to any background you want to create.

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How to Design Your Business Card With Social Media Icons [Video]

Social Media Business CardSocial networks are here to stay and what better way than to include the top social network you use in your marketing by including social media icons on your new business card.  There are as many social media icon sets as there are social networks and designers, and in every possible style,  that will fit with the branding or design idea that you want reflected in your business card. ( No, not everything has gone online, there is still a viable print media industry and business cards are still a viable marketing tool.)

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Photoshop CS5: Quick Tips to Improve Your Desktop Wallpaper Design

notebook

This video tutorial covers quick tips and design principles in order to take your desktop wallpaper beyond run-of-the-mill type of desktop backgrounds.  While the design of your personal desktop wallpaper won’t matter to most people (since your the only one who sees it), that whole concept changes when you decide to provide screencasts from your desktop.

The desktop wallpaper can serve as an additional image to promote your business or offer.  Whether you do it yourself, or have someone create a custom design for you. It still is a good idea to put this on your to-do list as another way to subtly market your small business.  I’m not suggesting blatant advertising here; however, subtle design changes can make the difference in promoting your small business or brand.

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Why You Should Use Youtube to Improve Your Small Business’ Marketing

Since it’s early days as a Youtube-3burgeoning video sharing site, when it was founded by Chad Hurley, Steve Chen and Jawed Karim, (who were all early employees of PayPal), Youtube has shown phenomenol growth.   Shortly after it’s initial startup phase, the domain name “YouTube.com” was activated on February 14, 2005, and the website was developed over the subsequent months.

Needless to say, Youtube has had phenomenal year-to year growth since then and since it’s early days  it’s growth potential and popularity was attractive enough to be purchased by Google in 2006.  Obviously, a lot of this  growth has happened with good reason.  Statistics show that Youtube has, as of this writing,  reached over 200 billion video views per day , uploads over 35 hours of video per minute and Google claims that almost 70 percent of that traffic comes from outside of the United States. Of course, that’s only a drop in the bucket of the site’s amazing stats. Read the rest of this entry

Photoshop CS5: Secrets and Photoshop Tool Tips (Part 1)

I said I would get back to marketing and provide you with additional informative tutorials. Here is the latest one!

This video tutorial is a summary and overview of  Adobe Photoshop CS5 photo editing tools for beginning and intermediate Photoshop users. The idea was to provide some additional tips and tricks that you don’t often get in typical Photoshop tutorials.  This tutorial has been divided into two approximately 15 minute sessions.

TRANSCRIPT:

00:00:00–00:01:33

Hi, thank you for joining. Today we are going to touch on a very,very, very interesting subject and that is the tools of Photoshop. I’m using Photoshop CS5, I haven’t upgraded to 5.5 but anyone who is using Photoshop would be able to take from what I’m talking about and use it on their particular version. Things do change…things have gotten alot better. Photoshop is an amazing tool and I think you know that and that’s probably why you are looking at this video right now, but I think what you want to get from this video is a way to understand Photoshop in a deeper…more…let’s say particular area. That would be for example understanding the tools. And, knowing that and also that the tools have underlying things that are kind of hidden. They are not really hidden. but they are. Unless you know where to look and what you are going to do with the tool, then you will better understand where to go, to get that particular tool to do what you want to do.

00:01:34–00:03:14

Right now it sounds very kind of nebulous, (you might not understand what I’m saying) but as we go along you’ll get the gist of what this series is going to be about. Yes, this is going to be a series. I’ll be touching on a few things today…and then I’ll try my best to do one every week or so for you. Okay, here we are in Photoshop and we have an image that I did for a T-shirt and they wanted it to look like, perhaps some resemblance to Tron and then it is a music studio and so this was what was designed for them. I’m not showing it to you for any particular reason or even to advertise for them but in order to have something up that we could work with.

One of the things that I think is most important to a new person to Photoshop is understanding image sizes and how they fit into print and web . So we will start with the image and image sizes today. And if you go up to the top menu, you’ll see that it’s the third one from and to your right. And you’ll see “Bold” , “Adjustments”, “Tone”, “Auto-Contrast” , “Color”, “Image Size”, “Canvas Size” and “Image Rotation” (that’s so you can actually rotate the image). We’ll get into all of them eventually.

00:03:15–00:05:26

Let’s talk about what this image is about…Okay this particular image as you can see up here is a jpeg. And there are different formats and the different formats are for different uses. For example, jpegs are usually used for (you might want to write this down if you don’t know this) the web. It is a very low resolution image and it is created that way so that it can be used without hard or long loading time on the web itself. So, most people use the jpeg and the gif (sorry I was picking up a paper there). Okay, let’s see what happens about the size. I’ll go to the size and you’ll se that it will give you some information on there and that’s what we’re going to talk about today, about sizing and resizing. Okay, right here we have the width and the heighth and then you have numbers that are given about what they are and this is giving the same information only it’s in inches and it refers to the document. What is a document? The documents is the whole image as it is.

Now, what does it mean when it refers to pixel dimensions? It means how many pixels there are to make up this image. Well if you took, this number and multiplied it by this number you would get the amount of pixels that it takes to make up this image. Now what is a pixel? This is were we go a little bit deeper (that’s why we say this about secrets)…

 00:05:27–00:07:04

Okay, If I enlarge this to that size, you can see that there a little squares. Those little squares are varying degrees of shade or color. This image happens to be black and white so you are going to have varying degrees of shade not particularly color. And that’s what we mean by pixel. So, it takes that many pixels to create an image. So, let’s take it back down…and you’ll see that once it gets back to it’s original size, it will get into focus and look a lot better.

Now, we’ll go back to the image and select “Image Size” and we’ll see something about this window [dialog box] over here that we need to understand. Because a lot of times people don’t know how big an image is going to print, how it’s going to…are you creating an image that is big enough to fit in an area you want it to fit into. So you start off with a measurement that you need to begin with , especially if you are creating something entirely new. That dimension will be your starting point. Now, so let’s see how that works.

00:07:05–00:10:02

So let’s start with a new image. So, we’ll go up to File and create a new one, and then it will ask you, okay, what do you want. And here we have various situations [options] for your image. For example, if you already know it’s going to be a US paper image, international paper image, or photo, a web page, or a mobile device, a film or video. But then it gives you the size you already have up, which is interesting because I don’t think…well, if you didn’t have an image up, I don’t think you would have one…let’s put it that way.

But, I’m going to stay with custom. And the reason I’m going to stick with Custom is because we are going to see how these presets can be of use but they are not entirely. But, even before we go to Custom, I’m going to see what the default size is. The default size is 7 inches by 5 inches that is 72 and it’s in RGB color. Now, RGB compared to Bitmap, Grayscale and CMYK and lab color are things to remember. If you are working with a grayscale image, you don’t need that color information at all, then you would want to go to grayscale. Bitmap, that’s an option you would use when working with very, very hard colors ( not too much gradiation) so you might want to stay away from there.

There is going to be reason for Bitmap, Grayscale, CMYK and further down. RGB is mainly for video because it deals mainly with colors that are set up with a three color range and that’s the Red, Green and Blue. Red, Green and Blue pick up the images that you see on your television, on just about anything that is video, on your computer screen and so on. So, this would be the colors or the color mode that you want to be in if you are creating something for the web, for example. CMYK is for printing. And CMYK works in a four color process, meaning that there are four colors that make up all the colors of the rainbow and shades and what have you for printing. And those colors are Cyan, that’s the C, M is magenta, Y is yellow and K is for black.

00:10:03–00:14:24

Now, those are the colors that you are going to be using ( or I should say the printer will be using) when he prints. So, therefore, you will have to have your work set up if you’re going to have it printed in CMYK format. Lab Color is a subject that is very, very difficult to explain at this particular moment, so we’ll come back to it. All right, we are going to stay with RGB right now, and go back up to Custom and the other options available. So let’s look at US paper and see what they [Photoshop] give you, we want to look at the default size and we saw what that was, that’s 75 by 72, and then we go to US paper and it’s 8 1/2 by 11, 300 resolution. We are going to talk a little bit about resolution too.

Okay, and then we’ll go to International and see what International paper size is and we’ll find that is in millimeters. Now what is a millimeter? If you go to inches, you’ll see that it is 8.268 by 11.693, that’s actually close to 8 1/2 by 11. Actually, there are different sizes for international paper as there are different sizes for US paper. Okay, on “Photo” what is the photo size? They are giving you approximate standard sizes, but we all know there are different sizes to photos, and Photoshop will give you that pull down menu so that you can choose that also. And being that these are open, you can actually choose those so that you can make your photo whatever size you want to make it. And that goes for anything else you are creating.

Web, that’s 640 pixels by 480. And please notice, that when working with Web, they are most often interested in pixel dimensions, they are not interested in size. But they are kind of interchanged and substituted for one another. But if you hear pixels don’t get scared. You can always find out what a pixel is in inches and what an inch is in pixels. Come back to this dialog box and put in the inch size, check and see like I did, with pixels to inches and you’ll see what it is. You can actually write down the inch size, type in the inch size and then go to pixels and you can find out if you got it right. If it’s not right you can always fix it.

Anyway, now we’ll go to mobile devices to see what the options are, and that’s pretty much what they are giving you and there are variations too. You are given some options to work with mobile devices. Film and Video…there is actually a whole slew of options, but we’ll talk about that right now just to fill you in with what Photoshop can do for you as far as a Photoshop artist. You should be able to understand the different formats that you are working with or for so that you can create those things for your clients. If you are interested in becoming a Photoshop artist, you want to be able to handle a range… [ Continued in Photoshop Secrets- Part 2]

Music Studio Logo

Related Post:

Photoshop CS5:  Secrets and Photoshop Tool Tips (Part 2)

Memorial Day Reflections – Honoring Our Fallen Heroes

Flag and Flowers at the Vietnam Veterans Memorial

When Memorial Day comes around most of us are planning a three day weekend at the beach or other getaway or planning the food for our picnic or outdoor barbecue. Over the years, I have been guilty of perhaps spending more time on what fun activities I have planned for my weekend rather than spending the time in sober reflection for the contributions that our military and fallen heroes have sacrificed for our nation’s preservation of freedom. So, this blog post might go a little way to correcting that error and be my small contribution to remembering our fallen heroes and veterans.

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3 Methods on How to Improve Video Marketing Using Twitter and Popular Social Media Tools

Social Media IconsAs more and more small businesses adopt social media tools like Facebook, Linked In, and Twitter to market their businesses, these software companies are developing tools and expanding their services so that video content can be integrated and shared on their sites.  For example, Twitter, the micro-blogging giant, just made changes to their video viewing functions.

In the past, when you would send a tweet to your market or followers with a video link, a viewer would have to click the link and would then be ushered to a third party site in order to view the video.  Now Twitter has enabled the viewer to view the video within the twitter stream without leaving the Twitter client.  These changes have opened a new and dynamic way that small business marketers can use Twitter to market their businesses. Keep the following three tips in mind as this type of video marketing gains in popularity.

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Remembering Mom on Mother’s Day…

Mother's Day Flowers

As Mother’s Day approaches, I think back of my dear Mom, Rose Pratiz Molina. Sadly, she passed away several years ago, but not without leaving an indelible place in my heart.  As a mixed Italian immigrant, my mom had that famous Italian love of food and  cooking and there are several Italian dishes a person can mention and in a flash I remember dishes my Mom made for our family and my mouth automatically waters, dishes like canolli, spaghetti with homemade marinara sauce and my all time favorite, osso buco.

So it is with a full heart and happy memories of days gone by, that I wish all Moms a Happy Mother’s Day.

The following video is a small tribute I pulled together last year for Moms.  I would suggest that you check out Animoto  in order to gather a few pictures together and create  a quick video for a slideshow presentation that you can put together for free and send to your mom for this holiday!

What Does A Video Editor Do?

Man at Lightbox, video editor

A Video Editor makes his  (or her) living by using digital video equipment and software to edit the post production work of film or video production, usually referred to as post-production work, (the work that is completed after all video or film has been shot, narration completed and sound tracks accumulated).

Video editing work has mainly been associated with the Film, Television and Broadcasting industries where most video editors are employed either as employees of post-production houses  or work as freelance workers and their work or duties are more specialized to the task they perform for the Film and Broadcasting industry such as film, sound or music editors. Read the rest of this entry

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