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What is Rich Media?

Multi-media

Not just a rhetorical design question anymore —rich media is another term for the word that most people are familiar with interactive “multi-media”.   And rich media development and techniques are rapidly being used and developed in order to deliver interactive banner ads and other media that enables the user to interact with the media provided whether it is a video, website or other form of advertising.  One stellar example is Youtube mentioned in Mashable’s article Youtube Launches Skippable Ads” which recently developed the option for end users to choose what advertising they want to watch!

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