Customizing Your Desktop Wallpaper With Your Brand

In a previous post, I discussed the option you had, as a small business marketer, of rethinking and  redesigning  your desktop wallpaper especially if you are considering producing screencasts that will display your computer or laptop’s desktop. I believe that it can be a subtle but effective way of promoting your small business’ brand.

The desktop wallpaper can serve as an additional image to promote your business or offer.  Whether you do it yourself, or have someone create a custom design for you. Although I prefer staying away from blatant branding, it just depends on your small business and the type of screencast you will be producing.   In the following screencast, I detail  step-by-step in Photoshop CS5 how to create and customize your desktop wallpaper.  Although I use a music background in this case, all skills that are discussed are basically transferable to any background you want to create.