Most Popular Sources For QR Code Smartphone Scans

With the exponential growth and usage of QR Codes and other 2D bar codes, you will  find yourself trying to find creative ways to incorporate QR Codes into your graphic designs.  But the burning question is where are QR Codes most popular?  According to recently released Comscore data “over 14.2 million smartphone users scanned a QR or 2D bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK)) during the three month average ending in March 2012.

More than half  (50.9%) of the smartphone audience that scanned a QR code did so from a printed magazine or newspaper.  Over 38.0 percent of the smartphone audience scanned a QR or 2D barcode that was printed on product packaging, making it the second most popular choice.

Check out the bar chart below to see how those numbers shook out.

QR Code Bar Chart 3-12

About richmediadp

I'm a freelance graphic designer working out of Orange County, CA - USA. I work with small and mid sized companies to develop creative solutions for their design problems from print collateral to online graphics.

Posted on May 24, 2012, in Print Media and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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