Most Popular Sources For QR Code Smartphone Scans
With the exponential growth and usage of QR Codes and other 2D bar codes, you will find yourself trying to find creative ways to incorporate QR Codes into your graphic designs. But the burning question is where are QR Codes most popular? According to recently released Comscore data “over 14.2 million smartphone users scanned a QR or 2D bar code, reaching 14.5 percent of the smartphone audience in EU5 (France, Germany, Italy, Spain and UK)) during the three month average ending in March 2012.
More than half (50.9%) of the smartphone audience that scanned a QR code did so from a printed magazine or newspaper. Over 38.0 percent of the smartphone audience scanned a QR or 2D barcode that was printed on product packaging, making it the second most popular choice.
Check out the bar chart below to see how those numbers shook out.