What is Rich Media?


Not just a rhetorical design question anymore —rich media is another term for the word that most people are familiar with interactive “multi-media”.   And rich media development and techniques are rapidly being used and developed in order to deliver interactive banner ads and other media that enables the user to interact with the media provided whether it is a video, website or other form of advertising.  One stellar example is Youtube mentioned in Mashable’s article Youtube Launches Skippable Ads” which recently developed the option for end users to choose what advertising they want to watch!

And what’s more, it’s increasingly being used on mobile platforms like the Iphone and Google Android to deliver engaging content to mobile users, as Comscore and Emarketer are finding, that more and more mobile phone users search for products and services online via their mobile phones.

According to Wikipedia, multi media (or rich media) is media and content that uses a combination of different content forms.  The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only uses traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms.  The term “rich media” is synonymous for interactive multimedia.

And graphic designers are working to stay on the cutting edge of this technology.  It is this interactivity factor that graphic designers are incorporating into their web design skills in order to deliver content that engages prospective customers or website users. There are  tools like Adobe’s Photoshop CS5 that are enabling rich media’s development as graphic designers can develop rich media content without having to know how to write code.

So , expect to see more and more business and corporate website designs and banner ads using this type of content in order to attract , engage and interact with their potential customers.

About richmediadp

I'm a freelance graphic designer working out of Orange County, CA - USA. I work with small and mid sized companies to develop creative solutions for their design problems from print collateral to online graphics.

Posted on December 9, 2010, in Interactive Design, Web Design and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: