Daily Archives: December 3, 2010
Posted by richmediadp
Most small businesses are familiar with short corporate video ads but with the release of the iPad and Android phones there is a whole new breed of video advertising technologies that can be used to extend a company’s ad campaign on the web and mobile phones. And, the reason that these ads are a hot new format is that they deliver results beyond the traditional one percent return on investment and initial studies show that these types of ads improve conversion rates to eight percent (conservatively)! Examples of these companies that are on the ‘bleeding edge” of these types of video technologies or rich media ads are Veeple, Innovid IRolls or Mixpo.