How to Boost the Sale of Your Food Products with Innovative Package Design
In the intensive competition for food product sales, many business owners do not realize the importance that the package design of their product plays in their product’s marketing. Unlike the popular erroneous belief, package design is not just designing “a pretty face”. While the main purpose of product package design is to make the packaging more attractive; it also combines pertinent information with graphic design elements, typography and the packaging ultimately used.(i.e. clamshell, blister pack, cardboard) as well as including all necessary barcodes. All these elements are combined so that the customer can make his preferred selection from all the competing products or brands available.
But what exactly are these elements? The following is a brief summary of some the graphic elements involved. You should review the following points and write down a few ideas so that the graphic designer you hire can incorporate the items that best reflect your product and business. Having pre -planned what you want included in your product packaging will assure that a professional graphic designer will develop the design that you desire.
The graphic elements in design include the choice of colors, company logo, bursts or swirls or any number of graphic design elements that will be used in your product’s package design. The color or colors you choose for your package design can either make your product stand out from the competing brands or get lost in a sea of other similarly designed packaging. You would also want to make the decision as to which items should be prominently displayed. While your company logo might be an item you would want prominently displayed in the design; sometimes, it could also include bursts (stars or circles) that highlight a food product’s specific ingredient! Furthermore, the fact that your package design is usually placed on a 3 dimensional product such as a box or bottle creates challenges that are not typical with flat print media advertising. You would want to make sure that you are working with a graphic designer who knows how to handle these design challenges. In addition, you may also want to include the icons of a social cause, such as the pink ribbon associated with breast cancer research or any charity that you support, if this would meet your overall marketing objectives.
Typography in package design is the font or fonts that will be used to describe the information about your product and has a graphic feel all its own. It could vary from tiny simple typography to bold 3-D modeling of the product’s name . The choice used will ultimately reflect your product and company which will contribute to your overall branding. Who can forget the popular logo designs of major food manufacturers such as Coca-Cola, Kellogg’s, Pepsi and Mars? (end of part 1)