Why You Should Use Youtube to Improve Your Small Business’ Marketing

Since it’s early days as a burgeoning video sharing site, when it was founded by Chad Hurley, Steve Chen and Jawed Karim, (who were all early employees of PayPal), Youtube has shown phenomenol growth.   Shortly after it’s initial startup phase, the domain name “YouTube.com” was activated on February 14, 2005, and the website was developed over the subsequent months.

Needless to say, Youtube has had phenomenal year-to year growth since then and since it’s early days  it’s growth potential and popularity was attractive enough to be purchased by Google in 2006.  Obviously, a lot of this  growth has happened with good reason.  Statistics show that Youtube has, as of this writing,  reached over 200 billion video views per day , uploads over 35 hours of video per minute and Google claims that almost 70 percent of that traffic comes from outside of the United States. Of course, that’s only a drop in the bucket of the site’s amazing stats.

5 Video Marketing Ideas To Promote Your Website and Boost Your Traffic

As a small business owner you may not be able to compete with a huge corporation’s marketing budget for brand awareness; however, with new, low-cost and innovative video software tools you can produce low-cost but good quality videos for your target audience that can give you effective results and improve your Google ranking.

Whether the buzz regarding YouTube, and other video sharing sites,  has motivated you to buy a Flip camera or Kodak camera and video editing software such as Adobe Premiere Elements or Sony’s Vegas, (Imovie if you are a MAC owner) you may find yourself stumped as to how you can utilize these tools to promote your website or product. The following are some ideas to get you jump started to produce videos that will engage your customers and boost traffic.